Something very apposite to the discussion of reputation/credit and building a personal brand

This builds on a range of posts and commentary that have happened recently but is getting a lot of activity on twitter at the moment. Some of that interest is obviously circular, people who are on social media like the idea that social media is helping them.

http://www.historypunk.com/2012/06/managing-your-online-reputation-guide.html?spref=tw